The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Online & Mobile Video / Online-only Video - Series
SIM Registration Drive
Agency: GIGIL / Manila + Arcade Film Factory
Client: TNT Telco Category: Online & Mobile Video / Online-only Video - Series
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Online & Mobile Video / Interactive Video
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Online & Mobile Video / Online-only Video - Single
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Online & Mobile Video / Online-only Video - Single
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN045M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
GIGIL / Manila + Arcade Film Factory
Client:
TNT Telco
Title:
SIM Registration Drive
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN046M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS24_IN041M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN042M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN043M